ITV Studios Acquires Armoza Formats, Creator of ‘The Four’

By Stewart Clarke

LOS ANGELES (Variety.com) – ITV Studios has bought Armoza Formats. The Israel-based formats creator and distributor’s shows include “The Four,” which is on Fox in the U.S. It roster of shows also includes “Still Standing” and “I Can Do That.”

Founded by Avi Armoza, the Tel Aviv-based company specializes in unscripted formats. The deal will see  ITV produce all new in territories where it has a production presence. Armoza currently sells its own formats internationally through its distribution arm. ITV also has a large sales division, but it said Armoza will continue to take its shows to market itself.

“Armoza always strives to be at the forefront of creativity and stay ahead of the challenges in our industry, and we are therefore thrilled to be joining ,” said Avi Armoza, who is a well-known figure on the international TV circuit. “We both share the same values and passion for success through creativity and strongly believe that ITV Studios are the perfect partner for the next stage of the company’s evolution.”

Maria Kyriacou, president of ITV Studios International, said: “Armoza Formats has rapidly grown to be one of the top independent creators and distributors of global entertainment hits. This is a unique opportunity to work with Avi and his team and combine his expertise with ITV’s presence and reach to undoubtedly create many more hits of the future.”

Armoza Formats now becomes part of ITV Studios’ Global Creative Network, headed up by Mike Beale. For ITV Studios the deal will add over 100 formats to its existing catalogue of about 250 unscripted titles, which includes reality hit “Love Island” as well as the likes of “Come Dine With Me” and “Eggheads.”