Connect with us

HEALTH

Beyonce, Jay-Z offer lifetime concert tickets for fans who go vegan

Music superstars Beyonce and Jay-Z are offering fans a chance to win free tickets for life to their concerts in exchange for adopting a vegan diet for a month.

The “Lemonade” singer announced the contest to her 123 million Instagram followers late on Wednesday in support of the Greenprint Project, which encourages people to reduce their environmental footprint by eating plant-based meals.

Beyonce pledged to eat plant-based breakfasts and go meatless on Mondays, while Jay-Z is promising to eat two plant-based meals a day.

The project is the brainchild of Beyonce’s personal trainer, Marco Borges, who published his “The Greenprint” book in December explaining his plant-based diet and exercise plan. The singer and her spouse wrote the introduction to the book.

A study in the journal Science last June concluded that avoiding meat and dairy products would be the biggest way to reduce the environmental impact on the planet because of reduced irrigation of farmland, animal emissions, food processing and transport.

Under the contest rules, one fan will get a pair of tickets to one official concert tour by Beyonce and/or Jay-Z for the next 30 years.

 

(Reporting by Jill Serjeant in Los Angeles; Editing by James Dalgleish)

 

View this post on Instagram

 

44 days until Coachella!! Vegan Time!! Click the link in my bio to join me! 💪🏽✨

A post shared by Beyoncé (@beyonce) on

LOS ANGELES (Reuters)

Most Popular

Copyright © 2018 Z.today by Buntai Media. All products and services featured are selected by our editors. Z.today may receive compensation for some links to products and services on this website. Offers may be subject to change without notice. Reproduction in whole or in part without permission is prohibited.