Ellen DeGeneres, Kendall and Kylie Jenner, Lead Walmart’s Celebrity Collaborations for the Holidays
The Ellen DeGeneres Cute Collab Is So Affordable
Walmart is counting on celebrity collaborations for a happy holiday this year, as the retail giant aims to keep pace with its rivals over the busy fourth-quarter shopping season with exclusive new launches for its website and stores.
By Tim Chan LOS ANGELES (Variety.com)
Among the big pushes: ’ “EV1” collection , which launched at this fall, and features nearly 60 items curated by the entertainer, ranging from denim and tees, to accessories and footwear. Inspired by the talk show host’s confident, carefree style, the collection includes slogan T-shirts, bomber jackets, jeans, athletic wear, bags, and sneakers, all priced under $30 .
As the name suggests, the clothing is meant to be fun and accessible, designed to work for everyone (“EV1”).
DeGeneres, who’s dubbed herself the “chief design enthusiast” and “comfy content reviewer,” says it was a no-brainer to collaborate with Walmart, who already partner with her talk show on a number of give-back and viewer outreach initiatives.
“This year, we’ve been hard at work transforming the fashion experience on Walmart.com ,” says Denise Incandela, head of fashion for Walmart eCommerce U.S. “The launch of EV1 is one of many steps we’re taking to establish Walmart.com as a fashion destination, and I can’t wait for everyone to check it out.”
DeGeneres will launch a new EV1 holiday collection in December , and she’s curating a monthly list of favorite finds on Walmart.com called ” Ellen’s List. ” November’s list includes everything from personalized marble and wood coasters ($35) to the popular Nest Hello video doorbell ($189).
What’s In The Kendall & Kylie For Walmart Handbag Line?
The retailer is also teaming up with Kendall and Kylie Jenner to launch an exclusive handbag and accessories collection under the “Kendall + Kylie” brand.
From faux leather backpacks to metallic clutches and fanny packs, every piece in the collection ( which you can view here ) is priced under $36.
The sisters, who also have a higher-end line of apparel and footwear that sells in stores like Shopbop and Nordstrom , are hoping to reach a larger audience with the affordable collection, while Walmart is no doubt looking to tap into the duo’s fan following to boost its fortunes among teen shoppers.
The Pioneer Woman Collection
Walmart is also counting on its celebrity partnerships in the food and entertaining space to help move the needle this winter. Food blogger and television personality Ree Drummond (aka ” The Pioneer Woman “) has collaborated with the retailer on a custom-designed Instant Pot (which was one of the best-selling holiday gifts last year).
Drummond has also released a new bedding collection for Walmart online .
Patti’s Good Life
And, just in time for Thanksgiving, ’s line of baked goods (think pumpkin pie and caramel cake) is now available for online grocery pickup . LaBelle, who launched with Walmart in 2015, developed her line of pies, cakes, and desserts based on recipes passed down through her family.
The collaboration with Walmart has proven successful for both parties. At one point after launching, Walmart says it was selling one pie per second for 72 hours straight, after a video went viral of a LaBelle fan effusively praising the singer’s namesake sweet potato pie.
editorial products are independently selected. If you buy something through our links, Z.today may earn an affiliate commission.