HBO Max, Facebook and PwC Execs to Discuss Thoughtful Audience Engagement in ‘Rebooting the Entertainment Industry’

By Variety Staff

LOS ANGELES (Variety.com) – The second episode of the weekly, virtual series ” Rebooting the Entertainment Industry,” sponsored by PwC and Ad Council, will stream on Tuesday, May 19 at 10:00 am PT featuring Katie Soo, SVP, head of growth marketing, HBO Max; Lori Driscoll, principal, marketing & sales transformation, PwC; Jennifer Howard, group director, entertainment, technology and connectivity, Facebook; and Megan Wahtera, SVP, Content Marketing & Media Fox Entertainment. The episode will explore thoughtful audience engagement practices in response to the public’s anxiety surrounding COVID-19.

Panelists will discuss how entertainment companies have chosen to roll out service-first engagement strategies, such as free trial subscriptions and early at-home film releases. They will also touch on how brands build meaningful, loyal audiences for their projects and platforms in an uncertain consumer environment.

“Rebooting the Entertainment Industry” is a weekly, five-part series in the newly launched Variety Streaming Room exploring how the entertainment industry is refocusing and redefining business during significant COVID-19 disruptions. The Variety Streaming Room is dedicated to presenting virtual conversations that span from private screenings of upcoming projects in film and TV, exclusive Q&As with creators and talent and relevant B2B discussions with industry thought leaders.

To secure your spot, register here .