Gersh is a member of the Association of Talent Agents. The ATA held negotiations over several month and those talks collapsed twice — first on April 12 and again on June 7. WGA West President David Goodman announced on June 20 that the guild would only negotiate with WME, CAA, UTA, ICM Partners, Paradigm, Gersh, APA, Rothman Brecher and Kaplan Stahler.